So Dave Sifry announced the private beta of his new personalized and printed travel guide service, offbeat guides, last night. Back when I was still casting about for the next good thing, I spent some time with old friend Dave and heard about the ideas and the prototype.  I was excited then, and still am, and here's why:

• Picking through the comments by friends on TripAdvisor and on blogs to compile what people really think about places, lodgings and attractions for a destination is time-consuming, unwieldly and un-efficient.
• Even if you do this work, finding a place to save/store it can be a pain. And there's no good way to do the wisdom of crowds and find others' compliations (or annotations).
• When you're on the street in Rome, unless you have a smarter phone than many people do (I don't think most people today have a BlackBerry, iphone, smart phone, etc.--though they will--)paper really matters. And guidebooks just don't always have what you want. Or have too much. And tear out pages is ugly.

So, there's something great about being about to print a custom travel guide, focused on what you want to know, for a place you are headed. Having both a digital copy and a printed copy is cool, useful, disruptive--it diminishes the importance of the airline aggregator and the publishing business as middlemen, as well.

And finally, I think it's neat that someone who built something very distinctive in search back in 2003 is tackling a totally different set of problems here in 2008--and this time, it seems like Dave's been able to build some initial business models right in.

More in the breaking TechCrunch story, here.

"Don't break your news on your own blog! Like press releases crossing the wire, breaking news on your blog makes the news less valuable if others haven't yet had an opportunity to break it for you first. It's like the new car analogy. The value of the car drops the minute you drive it off the lot. Time your post for after when the news breaks and link to everyone who helped cover the story."

--Brian Solis, blogger, photog, PR and marketing maven, giving advice on TechCrunch to new companies

Susan sez: Lisa & I are just starting our blog for Peoples Software Company, so while we are both avid bloggers, this kind of advice is a good reminder.