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"But this, my friends, is the new normal: a generation that primps and dyes and pulls and shapes, younger and with more vigor. Girls today are salon vets before they enter elementary school. Forget having mom trim your bangs, fourth graders are in the market for lush $50 haircuts; by the time they hit high school, $150 highlights are standard. Five-year-olds have spa days and pedicure parties.

And instead of shaving their legs the old-fashioned way--with a 99-cent drugstore razor--teens get laser hair removal, the most common cosmetic procedure of that age group. If these trends continue, by the time your tween hits the Botox years, she'll have spent thousands on the beauty treatments once reserved for the "Beverly Hills, 90210" set, not junior highs in Madison, Wis."

--Jessica Bennett, Are we turning our kids into generation Diva? in Newsweek.
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Susan Mernit
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About this Entry

This page contains a single entry by Susan Mernit published on March 31, 2009 7:53 AM.

What is reputation grooming and how much time do you spend on it? was the previous entry in this blog.

Women and the Dynamics of Social Capital, my WAM09 workshop w/Deanna Zandt is the next entry in this blog.

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