"We believe our brands will become the blue chip editorial brands rising out of the ashes" of newspapers and magazines. We are aggressively pursuing the creation of the new mainstream media."

--AOL's Marty Moe, describing how America Online is launching a new politics site edited by Melinda Henneberger, a former NYTimes, Newsweek and Slate reporter.

Susan sez: The content space is crowded, and the niches get narrower. Will this new effort take eyeballs and dollars away from TPM, DailyKos, and others? Will selling across the network make a critical difference? (ie are we back to the old days when Conde Nast could reportedly require advertisers to buy pages across magazines to get the best rates?)