Using social media for social change: New white paper w/ case studies

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"Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how we function in society -- how we communicate globally and locally, how we form ties and how we organize and  connect. What's tricky about deploying social media today is not access to the technology, but the knowledge of how to deploy it across multiple platforms. "

This is the start of my We Media white paper on using social media for social change--down load it here for free.

PS Detailed case studies and resource lists going up later this week, that's what the #wemedia team promises.

Update: Fixed a bad link.




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1 Comments

Social media networks for social changes and challenges. I would say that it would work like a charm. Just we need to find the exacttarget's of people who would be interested in this type of social activities. I have downloaded your white paper and the report was quite cool.

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Susan Mernit
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About this Entry

This page contains a single entry by Susan Mernit published on February 25, 2009 9:04 AM.

#WeMedia: What is the balance sheet of the new now? (Liveblogging) was the previous entry in this blog.

Karl Fisch: Did You Know 3.0 (2008) is the next entry in this blog.

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