This is thrilling news to me because it proves VCs are closely watching the success(and explosive trajectory) of BlogHer and looking for other properties that can deliver those highly prized female decision makers. Wowowow is so upscale I don't know that it will speak to the folks in the heartland, but with the big, shiny names and the liberal tone, it's certainly got sparkle.
Peter Kafka quotes Wowowo was saying they had 600,000 unique visitors in November, 10 months after it launched. Even if they're buying SEM traffic to get those numbers. they're a good, strong start.