Mike Arrington says tech blogger Robert Scoble is an addict who needs an intervention so he'll return to his roots writing perceptive pieces on his blog;--"all that content is just really forgettable, compared to a good thought piece that people refer back to over time. There is no direct way to monetize any of that content, which is something that a full time blogger with a family really needs to think about."
Scoble replies that he;s happy with his time investment, both because of the greater number of followers and the richer conversation and because he's increased his information & news sources.
The always pragmatic Steve Rubel chimes in " As personal branding becomes a weapon in a down economy, look for blogging to make a return run."
Of course what's interesting here is not what an insular circle of high-tech white guys have to say about one another (we get way too much of that already). It's the questions about what place blogging has in a world where the insta-pop corn of twitterstreams and friendfeed communities can be darn near irresistible (like Scoble, I love both friendfeed and twitter.)
I'd side with my new friend Francine Hardaway and say that blogging is incomparable for the following:
- Writing longer, more reflective thought pieces (we're talking over 140 words here as long, people),
- Writing across niche communities to broader and more inclusive audiences
- Sharing personal voice and perspective in a more sustained way
- A means to establish voice and reputation
But, it ain't blogging. And if you are a writer at heart, you have to blog. My guess is for Scoble, what we've talking here isn't compulsion, but goal-setting.
--After all, if your wish is to be a fundable brand, a one mand band of product,content, output--what you need are hard, targeted numbers--numbers on a scale that lifestreaming totally provides.
No slam on blogging from Robert, just a wish for community--and a way to use engagement, aka community--to justify dollars.