"Big news organizations spend hours wondering how do I create the hyperlocal presence, you don't have the infrastructure. NPR can do it. It already has the trust and the infrastructure in every town and campus in America. I want to find a way to create indispensable local media hubs."

--New NPR CEO Vivian Schiller, talking with Paid Content's Staci Kramer about how NPR, which she left the NYTimes to join, cold be the one to crack the hyper-local nut (Susan sez: This is like the Hoy Grail; many brave knights die trying.)