Why Start-ups Fail: Dave Feinleib

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Brad Feld pointed to a super astute and articulate post from VC Dave Feinleib on why startups go bloey. Cheat sheet summary is (and the whole thing is worth a read):

  • They spend too much on sales and marketing before they're ready.
  • Spending on the sales and marketing operations means there is no return if customers don't bite. When you spend money on the product that work can be leveraged in future versions. (In fact, the key to effective product delivery is to try a lot of things and see what sticks.)
  • The market outpaces the startup's ability to execute. In the case of the startup in a hot sector that means how fast do you make critical decisions, hire key personnel, and manage limited resources. If, on average, you're slower or less efficient than your competitors, you're very likely burning more cash than they are as well.
  • There is no Entrepreneur.  But rare is the man or woman who can take an idea and transform it into a sharply defined product and then sell it to top-level prospective hires, investors and customers. An Entrepreneur as opposed to his lower-case counterpart is a product picker and a market visionary.
  • The market takes too long to develop.


(Via Brad)

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This page contains a single entry by Susan Mernit published on May 24, 2008 7:12 AM.

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