" I feel like Match.com is a zoo where you're walking around looking in cages and saying, "That is an interesting animal there." Like I said, we try to make OkCupid more like an online bar. So you're there, you're hanging out. You're taking quizzes, you're posting on someone's journal. You're just socializing, but there happen to be hot guys and hot girls. That just seems so much more natural than the zoo feeling. It's also much more empowering and irreverent than believing that there's a Dr. Phil or some guru of romance that you have to defer to. There's no greater power than the user in our opinion..."

--OkayCupid founder Sam Yagan, describing the value of his free online dating site in an interview with the Village Voice.

(Via Boinkology)