"There's no such thing as viral marketing, only viral products."-- David Parmet

"I get frustrated when startups are trying to teach a new behavior, but don't spend enough time with their customers...You'll never have a lower ratio of employees:customers than you do now. Now's the time to bring in human beings who can answer questions. This sounds like customer service, but it's really marketing. If you're a large company, break it down into smaller segments so that you can get to a size where you can connect."-- Deb Schultz

"The brands with the best storytellers win."-- Chris Heuer

Pulled from Christine Herron's post on the SXSW panel on How to Market Via Social Media