"Emblematic of this diversity as I hung out with old friends and met new ones, I was struck over and over by how many people had multiple business cards -- i.e. multiple lives and multiple identities. How many people could not define themselves in a niche and how many people took vacation time to attend SXSW - even if the web is part of their day job. This is because SXSW [and by extension the Web] is something very personal to them."

-- Deb Schultz, writing about the people and the energy at South By Southwest, via Thomas Van derwa