AOL Buys Tacoda for $200MM

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Zowie! AOL's bought Tacoda, the ad-network/targeting business that Dave Morgan started in 2001 and built into a powerful service.

This on the heels of the OpsWare acquisition, the Google/ DoubleClick for Microsoft/aQuantive, Yahoo!/Right Media and WPP Group 24/7 Real Media buys.

Bonus: Ex-AOLer Jeremy Liew on content sites and ad networks.

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Susan Mernit
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This page contains a single entry by Susan Mernit published on July 24, 2007 2:58 PM.

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