Terry Heaton deduces that MySpace--based on sales materials and some inside sources--is going to launch a news area for its users. Some of the copy Terry posts:
- MySpace is getting into the news business with launch due in early 2nd quarter, according to inside sources and the company's own sales materials.
- MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web
- Creates focused, topical news pages that users can interact and engage with throughout their day
- MySpace is making the news social, allowing users to:Rate and comment on every news item that comes through the systemSubmit stories they think are cool and even author pieces from their MySpace blog
- MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them!
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Susan,
From a traditional media perspective, this is a very big deal, mostly because of the age of its users. These are people they can no longer reach, and with media habits set by age 25, it's a very real concern.
All of the magazines and media properties that have done this just don't have the MySpace database. Each would die it.
Cheers,
Terry