"When people say we're to be feared, I never quite know what to make of that. You can always opt out: We never force you to work with us. We typically don't do exclusive deals, so you're never stuck working with us. And it's public that in most cases we still give the majority of every dollar we create from a partnership to the partners, so you still get the lion's share of the money. What about that sounds so unfriendly?"

--David Eun, Google's VP of Content Partnerships, quoted on Paid Content from an interview in the LA Times.