"...When there are a million sites to read, a million videos to watch, a million songs to listen to, individuals tailor their choices according to the specifics of their passions. Just a few years ago, as the number of media choices began to grow explosively, this took considerable effort. Today, with the rise of 'viral' distribution techniques, it's a much more straight-forward affair. Although most of us still rely on ad-hoc methods-- polling our friends and colleagues in search of the salient-- it's become so easy to find, filter, and forward media through our social networks that we have each become our own broadcasters, transmitting our own passions through the network."

--VRML creator and kiwi expat Mark Pesce, writing about how the accelerating distribution of user-generated content is shifting attention paradigms (translation: tribal story-telling is back in spades.)