"You have a lot of great bloggers out there, and a lot of time they blog about a subject you may not be as strong on on your own site. We just thought we'd get on the front lines and see if it's something that would work long term for us."
--Jim Brady, executive editor of washingtonpost.com, explaining his site's interest in Pluck's new BlogBurst service, a syndicated blog platform, via an Online News story.

(Note: Pluck is a former client; I worked with Brady at one point.)