From Emergence Marketing: "According to a recent Nielsen report:
"RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users...Not only do RSS users visit more news Web sites than non-users, they also visit those sites more frequently. RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often. This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS. "

Another interesting tidbit is that among the RSS users who understood the technology, 78% were male..."

Fascinating, eh?