Nichelle Stephens sent me a post from MediaBistro highlighting the news that Gawker Media's shutting down gambling site OddJack and laying off the editor.
Interesting, this unsuccessful site--whose numbers, said Denton, were "just never really there," had 420,000 pageviews and about 180,000 visitors during its peak traffic month of September--probably not too far from the traffic some small regional newspaper sites receive (draw your own inferences from that dig, folks.)
Update: Lock says my stats were wrong, plain wrong--the real data is here and suggests that OddJack actually got fewer visitors than a Fire Department pancake breakfast.
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What was the motivation for putting OddJack up in the first place? I look forward to the blogger starting his own blog and writing/living his passion. Not building Gawker's empire.
DD
Bodog threw Gawker Media some cash and said "open us a gambling blog." When Bodog passed on renewing their six month contract, Gawker shut it down. I watched the traffic every day (being the Associate Editor for the site and all), and here's reality: We truly averaged about 1,000 unique visitors and 2,000 page loads through August, and nearly doubled those numbers (roughly, maybe shy of doubling page views) for Sept/Oct/Nov. I'll probably be posting my own take on why all this fell off the table the week of Dec 5th (when we're officially done).