Tech guy Bill Grosso takes a hard look at the as yet unlaunched Googlebase and is less than overwhelmed. In fact, he proposes a newer--and more accurate-- metric of effort called the craig. Says Bill:
"I?m going to define a new standard measure of web-application effort called the craig. One craig is the level of effort required to produce and maintain a truly robust and scalable consumer facing web application such as Craigstlist."
And
"Here?s what my gut tells me: based on the scant information available, GoogleBase is probably clocking in at < .5 of a craig."

Want to figure out GB's ROI? More Grosso-think here.