Another announcement that new fashion and style site Glam.com--who have just launched an additional horde of fashion and style blogs, all ecommerce enabled--will integrate the AIM service into the Glam site.
This provokes some interesting thoughts:
How does AIM fit into AOL's new strategy--clearly, they see it as key--and what does that say about which audience segments they want to retain/consider most lucrative?(Hint: 13-24 might be a start..get'em then and try to keep'em later.)
- How many more deals will we see with AIM embedded--and what kind of promotion or branding is AOL offering to bring these guys in-it's clearly either a revenue share or a customer acquisition metric that the two companies are working with.
- Will AOL want to incorporate AIM presence into all the US and international editions of Engadget and all the other Weblogs Inc properties they just acquired?












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