Malcom Gladwell's new NYer piece is about education marketing in the Ivy Leagues.
Quick quote: "The extraordinary emphasis the Ivy League places on admissions policies, though, makes it seem more like a modelling agency than like the Marine Corps, and, sure enough, the studies based on those two apparently equivalent students turn out to be flawed. How do we know that two students who have the same S.A.T. scores and grades really are equivalent?"
(Via Public Eye)