More stats, courtesy of Internet Retailer-- In September, Procter & Gamble had (aka bought) the most online ad impressions in the consumer goods industry, according to Nielsen's AdRelevance Report. Leading companies and their number of impressions (in millions) are:

• The Procter & Gamble Company 436.0
• The New York Times Company 393.3
• General Mills, Inc. 298.5
• Hydroderm Beverly Hills 251.8
• Nestle USA, Inc. 229.5
• Cadbury Schweppes 195.7
• L`Oreal SA 152.0
• PepsiCo, Inc. 145.6
• Energizer Holdings, Inc. 123.0
• Busted Tees 100.5

Does anyone have stats on what these big budget advertisers are currently spending on SEO? And growth in the spend over the past two years? How about targeted social media (aka blogs)? My guess is that (ad)measurement and reporting for blogging is not quite clean enough for these guys, yet, but I bet they are ready to take a hard look as audience attention continues to shift.