Yahoo's got an easy to follow new site explaining RSS--and providing your feeds to Yahoo--for publishers, bloggers, and other content folk.
This amazingly useful little guide walks through what is RSS, how to make money with Yahoo's publisher network, tracking data, etc.
The whole site is so bright, clear and persuasive it's easy to imagine a publisher saying "Yeah, why not" and signing up.

Good service, great sales job, folks.

(Via Robin Good)