Microsoft blogger Robert Scoble, whose boss just left for Skype, says: "We changed Microsoft. Today I visit http://blogs.msdn.com and http://blogs.technet.com and see thousands of employees talking with their customers in new ways. I see people taking over Channel 9 (one of our favorite posters there is a Linux advocate) and I know we changed how corporations work with their customers."
Scoble's right--he and his bosses made a huge difference--keep it going on, Robert---and don't forget to keep including women and new voices in yr mix.

Susan sez: Interestingly,while there is much talk of business blogging, no big CPG companies, for example, have stepped up to try to provide equivalent value to their brand--not yet.

Folks, what are you waiting for?