Rich Gordon muses on Google's Trojan Horse aspects: "But I find it interesting that Google is going to help advertisers publish ads on other sites (with graphics and animation) that they wouldn't allow on Google.com. I suspect that advertisers will find it appealing to be able to go to Google and buy richer forms of advertising and request specific sites for them to appear on.

I also think that Google will sell those ads for less than what publishers are selling equivalent ads for -- just as the ad networks already do."