Digerati scoffed when Tony Perkins asked Always On members to help him write a book, but now MLB.com has not only launched an affiliate blogging service that costs $4.95 a month and up--they're telling prospective bloggers that if they sign up and do a good job, their comments will be included in blogcasts!
Hear that, Dave Weinberger? Why not show your love for the Red Sox?
The MLBlog marketing pitch is "Share your passion for baseball with people who are important to you. Post photos, comment on your favorite team, keep a season journal."

I'm lovin' this.