Seth Godin:"Because once companies increase their conversion efficiency, they'll probably be willing to pay 400% more than they pay now for the right words."
(Short version: He lost his keys and the advertiser didn't deliver on the keyword click. Led to big insights.)
Seth Godin on search engine marketing, keyword division:
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This page contains a single entry by Susan Mernit published on February 27, 2005 10:12 PM.
Rich Skrenta: Search is a first step to full utilization of a world-sized corpus of encyclopedic information was the previous entry in this blog.
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