Auren Hoffman is in Newsweek! Apparently he's created a Silicon Valley 100 list and is recruiting companies to distribute *stuff* to the influentials he's compiled--like a toilet seat (no, really).
The Newsweek columnist sez: "It took three months on the phone, but the result of Hoffman's detective work is a quirky, wide-ranging list of some of the Valley's brightest lights, largest wallets and biggest mouths."
Morale of this story: If you got it, sell it.
Hey! Someone should introduce Auren and Steve Rubel, who recently wrote about blogger (paid) endorsements for iMedia Connection.