Beattie realizes the mash-up nature of aggregators and that packaging is king:
"What happens when all the niches have been filled? And what happens when we're all using our aggregators for most of our online reading?
Then I started to think about the coming advertisements we're going to see in RSS feeds. There's already some sites out there doing it, and I assume it'll become more common soon.
(snip)
What's happening is that online content is becoming a series of single serving content bits, sent around and filtered in a variety of ways. It's the same way that online music stores like iTunes have pushed singles back to the forefront again. "
Susan sez: Yep, and to the content delivery systems go the spoils, aka the ad and premium content revenue--and the bloggers will just get the wobbly bits--unless some of these let's start an ad agency and help people make money efforts folks talk about start to kick in.















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