Tony Perkins plans Always On 'blogozine'

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AP: Always-On founder Tony Perkins is planning a new magazine--a 'blogozine' that repurposes free content from the Always On site. According to today's AP story, Perkins plans a 100,000 copy, controlled-circulation run for what will basically be a "Best Of" selection, with revenue coming both from paid subscriptions (marketed on the web site, natch) and advertising (if the magazine goes to the same upper-income demo as the site, he's got a decent ad story to tell).
Scheduled for release in 2005, the blogozine will have virtual staff and low overhead--and presumably look great on the office consoles of Always On executive members who joined up but rarely go online.

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Susan Mernit
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This page contains a single entry by Susan Mernit published on December 3, 2004 6:58 AM.

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