Pourquoi un blog? French newspaper Le Monde has launched a blogging area. The newspaper offera blogs to readers, highlights selected blogs, and tracks most-read and recently published blogs. Blogger and Six Apart exec Loic LeMeur has a good post about it (presumably, they are using Loic's Moveable Type)
Here's a picture of the section front--it looks great. (Broad hint, US newspapers, how about having some courage yourselves?)