The boom is not back, but business is booming for many in the digital media world. Some observations after a bevy of conferences and time spent on both coasts:
--Everyone and his brother now wants to serve text ads.
In addition to Overture, Google, Kanoodle, BlogAds, look for lots of stand-alone sites, including search and blogging sites, to move away from Google Ads and start selling their own.
On one hand this testifies to the renewed interest in online advertising; on the other it underscores how few consumer-focused businesses outside of the traditional gaming and entertainment outlets have succeeded in building a *real* business model outside of serving ads.
--Is the world ready for even more social media services?
In the past six weeks, I've seen countless new applications that connect users, package their feeds, and offer classifieds/ways to hook up/recommendations. Mosuki, Dodgeball, Dogster, Rojo and others still unlaunched but in development aim to be the next generation Friendsters, Feedsters, and Bloglines--and some of them are really good, damn skippy (but how many can the market handle?)
--Political ads are jumping online.
Many of the bloggers and those who service them--along with the big news sites--say happily that they're selling out their inventory for the elections. Given that last go-round most online advertising was a last-minute buy after TV sold out, this is good news.
--Ecommerce referral isn't on the radar for most.
Few seem to share my avid interest in how shopping transactions/recommendations/community hold together outside of an Amazon.com, and yet I am convinced that hooking up ecommerce, micropayments and loyalty schemes of some type and affiliate CPC is a big opportunity. I am totally into this--the news is that almost no else is.
--(Some) Bloggers are publishers, baby and they're all good with that
For all the open source out there, it's clear that blogging is a cheap way for some would-be publishers to enter the fray. Denton, Calcanis and others in their mode are recreating what great daily and weekly publications--newspapers and magazines--offered in their day--fast, cheap, interesting content--only in a more contemporary form. News here is that we all could have realized that sooner without the stupid blogging vs. journalism debate.
-- Open Source Media is becoming more than a concept, it's a movement
Creative Commons licenses and the work of the Internet Archive, plus all the Open Source software, have creativity a strong interest in Open Source Media--content, information, and consumer experiences made freely available for consumption and remixing.
-- Big media is still in wait and see mode, or some RSS feeds do not a business make.
For large, established companies, the ruling imperative is (always) to protect their core businesses. With the business models for social media --and even wireless content-- unclear
large media companies are proceeding cautiously, as usual. While many companies are adding RSS feeds, they're doing it because customers want it--not because they've figured out a business there.