New Product Development: Suggestions for success

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Peterme's report on a student Michael Winnick's preso on new product/new business development:
1. Accept change
2. Reduce barriers to actual users
3. Get everybody together
4. Prototype in low fidelity
5. Embody research, don’t report it
6. Make decisions explicitly
7. Validate embodied concept

If you are involved in developing a new product, as I seem to be starting to be, there are some good notes here from Peterme.

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1 Comments

Improving and updating product lines is crucial for the success for any organisation. Failure for an organisation to change could result in a decline in sales and with competitors racing ahead. The process of NPD is crucial within an organisation. With the help of the details you provided above, it helps me increase my awareness in relation with the processes. -Tire Works

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Susan Mernit
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This page contains a single entry by Susan Mernit published on October 29, 2003 8:49 AM.

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